Quabbin Creative

Marketing’s Future in the Immersive Internet

Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept. Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich…

May 14, 2013
Social Media Monitoring: Good Marketing or Privacy Issue?

I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and…

May 13, 2013
A 20-minute Crash Course to Jumpstart Your Social Media Marketing Plan

Thought I’d quickly post up the link to an article on social media I wrote for the Massachusetts Nonprofit Network earlier this year. It’s geared towards the nonprofit sector, but can translate pretty easily for profit enterprises as well. Funny, how fast new media evolves. In the few months since I wrote this, so much has changed. In a…

January 24, 2011