I bridge data and behavior to build marketing and communication strategies that provide the right experience at the right time, leading to a win-win for individuals and organizations.
SKILLS & EXPERTISE
Powerful Team Leadership: finding and showcasing people's strengths, building consensus, utilizing effective project management, providing opportunities for skill development, encouraging communication and problem-solving
Persuasive Story Telling: developing creative messages and strong calls-to-action, media buying, video production, marketing campaigns, managing editor for publications, social media community management, leveraging consistent branding to stay top of mind, moving people to act
Meaningful Number Crunching: achieving and measuring return on investment, translating marketing data into understandable and actionable information, backing up great ideas with quantifiable evidence, leveraging historical data towards continuous improvement of tactics and strategies
Open Knowledge Sharing: communicating both wins and lessons learned to stakeholders, delivering impactful talks and workshops on topics like digital citizenship, business ethics, personal brands
Website Care & Feeding: governance, user experience, usability testing, content strategies, WordPress, growing organic traffic, working with designers and IT folks to create great user experiences