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Omni-Channel Marketing: Five Key Facts
Omni-channel marketing is the next big thing for small- and medium-sized organizations, where limitations with technology, infrastructure, human resources, and budget have constrained success with this approach. Organizations are waiting for technological advances that will lower the cost of entry, and greater recognition of its match with consume expectations which will flood the B2B marketplace…
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Crafting an End-of-Year Review for New Media
It’s the end of another year. We’re ready for the holidays. Students are preparing for exams. It’s time to sit back, relax and wax poetic on another year, right? No way. Now is the time to begin your end-of-year review process for new media. What do I mean by that, exactly? I mean you crunch…
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Six Steps to Prepare for a Website Redesign
The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter end of the spectrum because our audiences have very high expectations and, for the most part, are savvy Internet users. Do you want to disappoint your prospective…