I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and then the reporter…
Tag Archive for Social Media
Crafting an End-of-Year Review for New Media
It’s the end of another year. We’re ready for the holidays. Students are preparing for exams. It’s time to sit back, relax and wax poetic on another year, right? No way. Now is the time to begin your end-of-year review process for new media. What do I mean by that, exactly? I mean you crunch all the important data you’ve…
A 20-minute Crash Course to Jumpstart Your Social Media Marketing Plan
Thought I’d quickly post up the link to an article on social media I wrote for the Massachusetts Nonprofit Network earlier this year. It’s geared towards the nonprofit sector, but can translate pretty easily for profit enterprises as well. Funny, how fast new media evolves. In the few months since I wrote this, so much has changed. In a few…