Social Media Monitoring: Good Marketing or Privacy Issue?

I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my [...]

A Time-Management Freak's Top 3 Time-Saving Tips for Social Media Managers

This piece originally appeared as a guest post for the National Council for Marketing & Public Relations, here. 

As marketing and communications professionals, we all wear many hats. These days one of those might be as a social media administrator for your college. Wear it with pride! Whether social media was dropped in your lap or has always been among [...]

Pinteresting or a Passing Fad?

I’d like to shake the hand of whomever is in charge of the marketing and PR push behind Pinterest’s recent meteoric rise to fad-dom. They are everywhere from HuffPost to Mashable to key industry events and quasi-magazine talk show websites.

This trend towards visual curation, video as web, and double-fudge chocolate rich media makes me think [...]

Quantifying Your Social Media Street Cred

Anyone else intrigued by Klout? According to the website, they provide:

Measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

I stumbled across it [...]

What Gets You Up in the Morning?

I don’t know about you, but what gets me up in the morning is my desire to ‘keep on truckin’. Yup, I’m a motivated kinda gal.

I aspire to give people actionable ideas, concrete guidelines, and the confidence to use a new and powerful tool: social media and internet marketing. I truly believe in the power [...]

A 20-minute Crash Course to Jumpstart Your Social Media

Thought I’d quickly post up the link to an article on social media I wrote for the Massachusetts Nonprofit Network earlier this year. It’s geared towards the nonprofit sector, but can translate pretty easily for profit enterprises as well. Funny, how fast new media evolves. In the few months since I wrote this, so much [...]

United Way Youth Venture Fall Kick-Off Event

Last week I was privileged to be a session presenter and volunteer for the Youth Venture of North Central Massachusetts’ Fall Kick-Off. What a blast!

I presented two sessions of “Who’s Following You? Using Social Media to Measure Success in Your Venture” with some “technical support” from my colleague and good friend Linda of Change Dynamics, [...]

Quabbin Creative accepted into Hubspot Writers Network

Quabbin Creative is proud to announce it has been accepted into the Hubspot Writers Network! This prestigious group of diverse writers is vetted and approved to partner with Hubspot, a leader in social media and inbound marketing, to offer the very best in online content and search engine optimized blog posts. Visit the Directory for [...]

Demystifying Digg

Digg is a social media website that ranks online content through the feedback of the Digg  web community and aggregates it according to those rankings. Anything from breaking news stories to quirky entertainment can be found here. Users collectively rank content by “digging it” and more popular stories and content gets pushed to the most [...]