Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept. Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich encounters in…
Monthly Archives: May 2013
Social Media Monitoring: Good Marketing or Privacy Issue?
I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and then the reporter…
Crafting an End-of-Year Review for New Media
It’s the end of another year. We’re ready for the holidays. Students are preparing for exams. It’s time to sit back, relax and wax poetic on another year, right? No way. Now is the time to begin your end-of-year review process for new media. What do I mean by that, exactly? I mean you crunch all the important data you’ve…
The Google Analytics Bounce Rate Demystified
This originally appeared as a guest post for the National Council for Marketing & Public Relations blog. Though the “bounce rate” may be one of the most basic metrics available in Google Analytics, it is often one of the most underutilized and misunderstood. Google defines bounce rate as “the percentage of bounced visits to your site. A bounce is calculated as…
Six Steps to Prepare for a Website Redesign
This post originally appeared as a guest post for the National Council for Marketing & Public Relations blog. It has also been featured in Counsel, the NCMPR magazine. The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter end of the spectrum…
A Time-Management Freak’s Top 3 Time-Saving Tips for Social Media Managers
This piece originally appeared as a guest post for the National Council for Marketing & Public Relations, here. As marketing and communications professionals, we all wear many hats. These days one of those might be as a social media administrator for your college. Wear it with pride! Whether social media was dropped in your lap or has always been among your primary responsibilities, time…