Quabbin Creative

Month: May 2013

  • Six Steps to Prepare for a Website Redesign

    The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter end of the spectrum because our audiences have very high expectations and, for the most part, are savvy Internet users. Do you want to disappoint your prospective…

  • Marketing’s Future in the Immersive Internet

    Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept.  Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich…

  • Social Media Monitoring: Good Marketing or Privacy Issue?

    I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and…