New Media

Marketing’s Future in the Immersive Internet

Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept.  Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich encounters in…

Social Media Monitoring: Good Marketing or Privacy Issue?

I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and then the reporter…

Pinteresting or a Passing Fad?

I’d like to shake the hand of whomever is in charge of the marketing and PR push behind Pinterest’s recent meteoric rise to fad-dom. They are everywhere from HuffPost to Mashable to key industry events and quasi-magazine talk show websites. This trend towards visual curation, video as web, and double-fudge chocolate rich media makes me think that augmented reality and…

Quantifying Your Social Media Street Cred

Anyone else intrigued by Klout? According to the website, they provide: Measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. I stumbled across it while reading one of…

Quabbin Creative Receives Certification in Inbound Marketing

FOR IMMEDIATE RELEASE August 31, 2010 CONTACT: Sarah McMaster Quabbin Creative 508-320-7875 smcmaster@quabbincreative.com Quabbin Creative Receives Certification in Inbound Marketing Certification Awarded by Inbound Marketing University Training Program ORANGE, MASSACHUSETTS – Inbound Marketing University awards the Inbound Marketing Certification to Sarah McMaster, owner of Quabbin Creative as part of its comprehensive Internet marketing training program. This certification acknowledges Sarah’s proficiency…

Blogging Helps Businesses Gain More Sales Leads

A new survey by Hubspot reveals that companies that blog on their websites see a greater increase in their lead generation. In addition, companies that participate in social media applications like Twitter also see good results. Having a concise marketing plan, clearly identified and utilized keywords, and quality landing pages all positively impact a businesses bottom line. Read more here…

Demystifying Digg

Digg is a social media website that ranks online content through the feedback of the Digg  web community and aggregates it according to those rankings. Anything from breaking news stories to quirky entertainment can be found here. Users collectively rank content by “digging it” and more popular stories and content gets pushed to the most prominent location on the Digg…