Anyone else intrigued by Klout? According to the website, they provide: Measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. I stumbled across it while reading one of…
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A 20-minute Crash Course to Jumpstart Your Social Media Marketing Plan
Thought I’d quickly post up the link to an article on social media I wrote for the Massachusetts Nonprofit Network earlier this year. It’s geared towards the nonprofit sector, but can translate pretty easily for profit enterprises as well. Funny, how fast new media evolves. In the few months since I wrote this, so much has changed. In a few…