A 20-minute Crash Course to Jumpstart Your Social Media

Thought I’d quickly post up the link to an article on social media I wrote for the Massachusetts Nonprofit Network earlier this year. It’s geared towards the nonprofit sector, but can translate pretty easily for profit enterprises as well. Funny, how fast new media evolves. In the few months since I wrote this, so much [...]

What's Your Brand?

Branding is one of those marketing words that makes non-marketing people’s eyes glaze over. But, is it really that bad?

Communicating your brand sets you apart from your competition and plants the seed of connection between your organization and your message.

Non-profit organizations, community groups, and even family farms can benefit from a plan to create a [...]