Integrated Marketing

Marketing’s Future in the Immersive Internet

Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept.  Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich encounters in…

Social Media Monitoring: Good Marketing or Privacy Issue?

I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and then the reporter…

The Google Analytics Bounce Rate Demystified

This originally appeared as a guest post for the National Council for Marketing & Public Relations blog.    Though the “bounce rate” may be one of the most basic metrics available in Google Analytics, it is often one of the most underutilized and misunderstood. Google defines bounce rate as “the percentage of bounced visits to your site. A bounce is calculated as…

Six Steps to Prepare for a Website Redesign

This post originally appeared as a guest post for the National Council for Marketing & Public Relations blog. It has also been featured in Counsel, the NCMPR magazine.  The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter end of the spectrum…

A Time-Management Freak’s Top 3 Time-Saving Tips for Social Media Managers

This piece originally appeared as a guest post for the National Council for Marketing & Public Relations, here.  As marketing and communications professionals, we all wear many hats. These days one of those might be as a social media administrator for your college. Wear it with pride! Whether social media was dropped in your lap or has always been among your primary responsibilities, time…

LinkedIn Passwords Hacked

Kudos to LinkedIn for the efficient and timely way they have dealt with this. An inconvenience? Yes. A PR nightmare a la Netflix? NO. I think we can all agree that over-communication is not the same thing as quality communication. Netflix, are you listening?

Google Search Gets Even Faster?

Well, Google is at it again: crunching numbers, improving “user experience”, and ultimately making even more money. They’ve rolled out a new feature in search apparently with the help of Bob Dylan… Google Instant displays results as you type, as opposed to only after you hit enter or click the search button. It anticipates what you may be searching for…