Integrated Marketing

Marketing’s Future in the Immersive Internet

Lately, I’ve been spending quite a bit of my “creative thinking time” on the immersive Internet concept.  Simply put, it’s the next technological iteration, stemming from virtual spaces like Second Life and business technologies like Webex. The immersive Internet meshes experiences augmented by technology and social culture. These experiences are then grafted onto our real lives, providing data-rich encounters in…

Social Media Monitoring: Good Marketing or Privacy Issue?

I was recently interviewed by the CBS Boston news team regarding my college’s social media monitoring practices in regards to student safety. It was a great interview and garnered some excellent public relations exposure for our marketing and communications division. In the roughly 30-minute taping, we discussed my daily responsibilities and the scope of my role, and then the reporter…

The Google Analytics Bounce Rate Demystified

This originally appeared as a guest post for the National Council for Marketing & Public Relations blog.    Though the “bounce rate” may be one of the most basic metrics available in Google Analytics, it is often one of the most underutilized and misunderstood. Google defines bounce rate as “the percentage of bounced visits to your site. A bounce is calculated as…

Six Steps to Prepare for a Website Redesign

This post originally appeared as a guest post for the National Council for Marketing & Public Relations blog. It has also been featured in Counsel, the NCMPR magazine.  The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter end of the spectrum…

A Time-Management Freak’s Top 3 Time-Saving Tips for Social Media Managers

This piece originally appeared as a guest post for the National Council for Marketing & Public Relations, here.  As marketing and communications professionals, we all wear many hats. These days one of those might be as a social media administrator for your college. Wear it with pride! Whether social media was dropped in your lap or has always been among your primary responsibilities, time…

LinkedIn Passwords Hacked

Kudos to LinkedIn for the efficient and timely way they have dealt with this. An inconvenience? Yes. A PR nightmare a la Netflix? NO. I think we can all agree that over-communication is not the same thing as quality communication. Netflix, are you listening?

Quabbin Creative Receives Certification in Inbound Marketing

FOR IMMEDIATE RELEASE August 31, 2010 CONTACT: Sarah McMaster Quabbin Creative 508-320-7875 smcmaster@quabbincreative.com Quabbin Creative Receives Certification in Inbound Marketing Certification Awarded by Inbound Marketing University Training Program ORANGE, MASSACHUSETTS – Inbound Marketing University awards the Inbound Marketing Certification to Sarah McMaster, owner of Quabbin Creative as part of its comprehensive Internet marketing training program. This certification acknowledges Sarah’s proficiency…

What’s Your Brand?

Branding is one of those marketing words that makes non-marketing people’s eyes glaze over. But, is it really that bad? Communicating your brand sets you apart from your competition and plants the seed of connection between your organization and your message. Non-profit organizations, community groups, and even family farms can benefit from a plan to create a brand and market…

Blogging Helps Businesses Gain More Sales Leads

A new survey by Hubspot reveals that companies that blog on their websites see a greater increase in their lead generation. In addition, companies that participate in social media applications like Twitter also see good results. Having a concise marketing plan, clearly identified and utilized keywords, and quality landing pages all positively impact a businesses bottom line. Read more here…