It’s the end of another year. We’re ready for the holidays. Students are preparing for exams. It’s time to sit back, relax and wax poetic on another year, right? No way. Now is the time to begin your end-of-year review process for new media.
What do I mean by that, exactly? I mean you crunch all [...]
This originally appeared as a guest post for the National Council for Marketing & Public Relations blog.
Though the “bounce rate” may be one of the most basic metrics available in Google Analytics, it is often one of the most underutilized and misunderstood.
Google defines bounce rate as “the percentage of bounced visits to your site. A bounce is [...]
This post originally appeared as a guest post for the National Council for Marketing & Public Relations blog. It has also been featured in Counsel, the NCMPR magazine.
The average website has a lifespan of about three to five years, and higher education websites are no different. In fact, college websites may be on the shorter [...]
Kudos to LinkedIn for the efficient and timely way they have dealt with this. An inconvenience? Yes. A PR nightmare a la Netflix? NO. I think we can all agree that over-communication is not the same thing as quality communication. Netflix, are you listening?
Have a green thumb? Some of the same principles that guide your gardening practices can be applied to marketing. Read this light, funny article for more.